WebGet this from a library! Advertising creative strategy, copy, design. [Tom Altstiel; Jean Grow; Marcel Jennings] -- Creativity: concept is still king -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing for the right reasons -- Diverse audiences: making genuine ... WebNov 9, 2012 · Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world …
Advertising Creative: Strategy, Copy, and Design - Tom
WebDrawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and … WebNov 9, 2012 · Tom was an adjunct professor at Marquette University from 1999-2024, teaching Copywriting, Advanced Copywriting, Campaigns, and Ideation/Content Development. Follow him on Linked In. Jean Grow is the Founder and Chief Truths Teller at GROW – a Diversity Equity & Inclusion (DEI) consultancy. porsche 911 2020 prix
Advertising Creative: Strategy, Copy, and Design
WebDec 21, 2024 · LA - eng TI - Advertising creative : strategy, copy, and design PY - 2024 SN - 9781071846650 PB - Thousand Oaks (Calif.) : Sage AU - Altstiel, Tom AU - Grow, Jean AU - Augustine, Dan AU - Jenkins, Joanna AB - "Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information … WebAdvertising Creative Strategy, Copy, and Design 6th Edition Tom Altstiel Jean Grow Dan Augustine Joanna L. Jenkins ISBN: 9781071846650 (Test Bank) $ 100.00 $ 50.00. Instructor’s Test Bank for Advertising Creative Strategy, Copy, and Design 6th Edition By Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins, ISBN: 9781071846650. … WebOct 13, 2009 · Authors Tom Altstiel and Jean Grow provide a unique blend of real-world advice and academic perspectives (as a teaching professor for one of the top advertising … sharp rees stealy my chart